Remove A/B testing Remove Analytics Remove Differentiation Remove Wikipedia
article thumbnail

Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Wikipedia definitions to level the playing field. And it’s never activated in testing, right? Similarly, you don’t use Google Analytics because it’s what all the cool marketers are using.

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Reporting on analytics. Reviewed number of organic landing pages in Google Analytics. Did a mobile-friendly test. Checked on analytics for mobile site. Made sure that analytics code is on every page.

article thumbnail

B2B Category Creators Episode 2 Transcript

Metadata

We made a test of this for a 300, 500-person classes in Stanford and MIT. We raised our seat around there and then we were really having trouble with analytics during the time, while we actually installing. So we thought to ourselves, “Mixed analyst confusing, blue analytics is confusing. It was just a complete disaster.