article thumbnail

Finance platform Kabbage acquires SMB data provider Radius Intelligence

ClickZ

The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses. Differentiation for Kabbage. That deal was cancelled several months later.

SMB 90
article thumbnail

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. In a crowded market, sometimes the only way to differentiate yourself is to build a net new capability that your competitors do not offer. Marketers are asking for better reporting and analytics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Improve your Account and Buyer Insights

ClickDimensions

Without a clear understanding of their target audience’s preferences, pain points, and behaviors, SMBs may find themselves investing resources in misguided marketing campaigns and product offerings. Moreover, SMBs may struggle to differentiate themselves in a competitive market, leading to a loss of market share.

article thumbnail

How to Improve your Account and Buyer Insights

ClickDimensions

Without a clear understanding of their target audience’s preferences, pain points, and behaviors, SMBs may find themselves investing resources in misguided marketing campaigns and product offerings. Moreover, SMBs may struggle to differentiate themselves in a competitive market, leading to a loss of market share.

article thumbnail

Is It Really Possible to Create 10x Content Anymore? How?

Marketing Insider Group

Differentiates itself from the pack: It’s true you’re using the same keywords and topics as competitors, but 10x content needs a fresh perspective and more details. In a post on B2B SMB digital transformation , we understood this wasn’t a new topic. You learn by understanding the performance of your content with analytics.

article thumbnail

We’ve Seen a 117% Increase in Small and Medium-Sized Businesses Researching AI Solutions. Here’s Why Marketers Need to Capture Their Attention

Madison Logic

As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. According to Gartner , SMBs are defined as organizations with 100 to 999 employees.

article thumbnail

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Simplifying and personalizing the buying process is now the key differentiator. The best marketing teams won’t just improve performance in areas like content targeting and customer service, but also help executive management visualize those benefits through the user of analytics tools to capture and report on that value.