Analytics Differentiation Marketing AI SMB 
ClickZ
SEPTEMBER 5, 2019
Automated lending platform Kabbage announced this week it will acquire B2B customer data platform Radius Intelligence, which assembles disparate data sets about small businesses into integrated records and provides predictive lead scoring. Differentiation for Kabbage. Cancelled merger with Leadspace. Deal terms were not made public.
Webbiquity
APRIL 10, 2018
Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).
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Madison Logic
JULY 6, 2023
The rise of accessible artificial intelligence (AI) solutions has revolutionized how we work. Previously seen as a technology confined to science fiction stories, statistics reveal that an increasing number of companies are now incorporating AI into their business operations. Let’s find out.
InsightSquared
APRIL 12, 2018
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.
SmartBug Media
AUGUST 16, 2023
And the topics are vast, including AI, remote culture, gender equity, and new approaches to RevOps and customer success. What 100M+ Phone Calls Reveal About Data-Driven Marketing What’s it about? Cracking the Customer Code (With AI) What’s it about? Seems like a lot, right? Who will benefit? Why is it important?
Salesforce Marketing Cloud
APRIL 16, 2024
You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Being an SMB has its challenges.
B2B Digital Marketer
APRIL 29, 2021
Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?
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