Remove customer sales-lead

DiscoverOrg

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Driving customer acquisition and sustained revenue growth requires strong follow-up (and follow-through). You need to quickly prove you can generate demand.

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months. We want to see how sales technology is evolving and what the trends are.

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Beyond the Chatbot: Tips and Tricks for Sales Enablement Chat

DiscoverOrg

Sometimes, that chat is a real, live sales professional, reaching out because they know what you’ve clicked on, when you clicked, how much you’ve read – and that the time is right to reach out. Welcome to the next generation of sales enablement chat. This is now “sales enablement chat,” and it’s powerful.

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The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016

DiscoverOrg

DiscoverOrg has already achieved a 49% compound annual growth rate over the past 5 years, and with an ever-growing customer and revenue base, the law of large numbers makes it that much harder to actually accelerate growth. We Invested In Accurate Sales Intelligence, For Us. So, we started 2016 off by building our new Sales Dataset.

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How Data Proliferation Evolves Sales and Marketing

DiscoverOrg

This poses a conundrum for some buyers, who now have to choose between privacy and relevance – but the data democracy is a boon for sales and marketing. That’s how we earn the credibility to challenge our prospects and the market to see and do BI and analytics in a new way. “We Everyone collects data these days.