trigger 
Customer Experience Matrix
OCTOBER 22, 2009
Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. online chat and - telemarketing support through the CRM component.
Customer Experience Matrix
NOVEMBER 5, 2009
Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. People still don’t understand the difference between marketing automation vs. CRM. Will Marketing automation and CRM remain separate? Vendors take note.
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Customer Experience Matrix
AUGUST 28, 2008
Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. Outbound campaigns: generate mass emails to internal or imported lists and manage responses. Key functions include landing pages, data capture surveys, and trigger-based personalized email.
Customer Experience Matrix
APRIL 5, 2009
As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. Demand generation systems are in that second stage. These are not yet standard features on most demand generation products.
Customer Experience Matrix
AUGUST 14, 2014
Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. Use of the client''s internal data for model scoring, and whether this extends to sources beyond CRM. It expects to focus on finding trigger events and advising salespeople about the best ways to approach each prospect.
Customer Experience Matrix
JUNE 25, 2008
But I recently spoke with on-demand business intelligence vendor LucidEra , who also said they had found that demand generation systems could not integrate such information. They even cited one demand generation vendor that had turned to them for help. (In General ease of use and customization could be another.
Customer Experience Matrix
JUNE 3, 2017
Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools. It can also ingest data from other sources such as a Customer Data Platform or CRM system. Message delivery can be scheduled or triggered by variables such as time, frequency, and customer behaviors.
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