Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Varicent

DECEMBER 7, 2021

You probably know this already, but sales forecasting is all about predicting how much revenue your team or business will likely bring in over the next quarter or the next year. Understanding Sales Forecasting. Sales forecasting really matters. It also shows how effective a sales team is.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Salesforce Marketing Cloud

AUGUST 23, 2023

You’re always on the hunt for new revenue, but new sales has to come from your sales team, right? Sales can come from partners, too. In fact, partner selling is a great way to take the pressure off your own reps — and it’s relatively easy to implement. What are best practices for partner relationship management?

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Top of Funnel 52

Launch Marketing

SEPTEMBER 2, 2020

Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. Importance of CRM Maintenance. An unkept CRM is the equivalent of broken blocks.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Zoominfo

JULY 26, 2022

An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. But APIs are only as good as the quality of information they process and provide. APIs for Sales For B2B sales teams, narrowing in and prioritizing accounts is a critical first step.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Rev

MAY 10, 2023

What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Smarte

FEBRUARY 20, 2022

7 of the Best Sales Enablement Tools for Sales Success. Imagine this – You have hired the best sales reps, and you have put together a solid sales plan and now you are excited to see all of it come to life. Effective sales enablement has a direct impact on revenue. Let’s dive in. Salesforce. <Put

Top of Funnel 98

Top of Funnel Tools Best Practices Work Management 98

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. New advancements include improved sales routing, to get prospects inside an automated or assisted chat routed to the proper sales rep faster.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 105

Enterprise Management Marketing Automation Services Marketing Management Analytics 105

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. What is lead nurturing?

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. Until recently however, data generated from live events on attendance, engagement, sales and other metrics has received far less visibility than other silos across the enterprise.

Enterprise Management 187

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 187

MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. This funnel mapping process is one of the key foundational elements of your growth strategy.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 71

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 71

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Seismic

FEBRUARY 5, 2021

In the past year alone, the sales process has undergone significant changes. As more business takes place in digital environments, customers are changing the way they interact with sales teams. Champion training for new sales activities.

Process 52

Process Tips Marketing Analytics Tools Work Management 52

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Let’s break that down. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech

APRIL 15, 2022

The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opportunities. They will know which market segments will be most impacted by the “event” and what tactics will need to be adjusted.

Analytics 108

Analytics Work Management Marketing Management Click Rate 108

SmartBug Media

AUGUST 14, 2020

Here are five account-based tactics for generating more cross-selling opportunities. Tools such as Mixpanel and event-based analytics tools allow you to measure product usage. Tools such as Mixpanel and event-based analytics tools allow you to measure product usage. Build Out Sales Enablement Assets.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

That may seem like quite a hurdle, but we’ll show you how to build a healthy sales pipeline, step by step. Table of Contents What is a sales pipeline? Why is a sales pipeline important? How do sales pipelines work? What are the stages of a sales pipeline? How do you build a healthy sales pipeline?

Top of Funnel 59

Top of Funnel Work Management Marketing Management Ad Building 59

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Ranking 98

Smarte

FEBRUARY 24, 2022

7 of the Best Sales Enablement Tools for Sales Success. Imagine this – You have hired the best sales reps , and you have put together a solid sales plan and now you are excited to see all of it come to life. Effective sales enablement has a direct impact on revenue. Let’s dive in. Salesforce.

Top of Funnel 52

Top of Funnel Tools Best Practices Work Management 52

SmartBug Media

NOVEMBER 25, 2020

HubSpot is continuously updating its Sales Hub features and improving its customers’ experience on the platform. The latest CRM enhancements have us all giddy to try them out. Last month we published Part 1 of this two-part blog series covering HubSpot’s recent CRM enhancements. New sales analytics report library.

CRM 97

CRM Forecasting Marketing Proposals Work Management 97

Varicent

MARCH 24, 2022

Ask any sales manager their most important job, and they’ll likely answer, “Hitting target.”. The smart ones will answer by adding, “Securing the sales pipeline to hit the target after that.”. What Exactly Is a Sales Pipeline? The Stages of Sales Pipeline. What’s the Importance of a Sales Pipeline?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Martech

OCTOBER 13, 2021

Responding to my editorial in this morning’s Daily Brief , “I say CDP, you say CRM,” David Raab, founder of the CDP Institute, took me to task for perpetuating some confusion. You do your readers a huge disservice by conflating CDP and CRM. The post Don’t conflate CDP and CRM appeared first on MarTech.

CRM 101

CRM Marketing Automation Services Marketing Management Ideal Customer Profiles 101

Salesforce Marketing Cloud

MAY 23, 2023

Process mining is an innovative technology to discover and analyze business processes using event data extracted from CRMs and other systems. It enables managers across the organization to gain insights into how to optimize and automate their processes.

Process 52

Process Work Management Marketing Management Lead Ranking 52

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. A demand generation tool is software that helps businesses attract and engage with their target audience, raising interest in their product and driving prospects through the sales funnel.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media? How do you connect existing customers in your CRM to their social profiles?

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

LeanData

MAY 8, 2018

It’s pretty clear: when you make your sales funnel more efficient, then you make money more efficiently. Like everything else in sales and marketing.). but when those sales organizations are able to shorten their sales cycles, that number increases by 14 percent. Why your funnel is inefficient. Technology.

Top of Funnel 55

Top of Funnel Efficiency Sales Cycle Sales Qualified Leads 55

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Technographic Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

B2B Digital Marketer

DECEMBER 7, 2023

From sophisticated lead nurturing tactics to refining your sales funnel, we will explore how top marketers and sales teams bridge the gap between quantity and quality. Strategies for optimizing advertising and event participation. Joe’s understanding of CPCL from his sales and advertising experiences.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52