Martech Advisor

JANUARY 23, 2020

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? ” It targets specific consumer segments based on ethnic and socio-cultural patterns, building a deeper emotional connection that increases the chance of a conversion. Five best practices for success in this space.

Practices 104

Practices Marketing & Strategy Marketing Strategy Examples 104

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. Web analytics are important tools, but they do not necessarily tell us why. I could not agree more. Market research rocks!

Social Media 80

Social Media Research Social Marketing Media 80

Hubspot

OCTOBER 23, 2013

Smartphone users are a significant and fast-growing segment of internet users, and at Google, we want them to experience the full richness of the web," explained Yoshikiyo Kato, software engineer at Google. 2013 : Studies from Moz and Search Metrics find high correlations between search results and social shares (particularly Google +1s).

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

seo.co

FEBRUARY 10, 2022

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Analytics is your tool to find out which of your experiments are working and which ones aren’t. Generating New Ideas.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Paul Gillin

JUNE 24, 2010

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” History and Correlation. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Valasys

JULY 15, 2019

Optimized landing pages have a direct correlation with improved users’ experience (UX) which ultimately drives the marketers towards their ultimate goal of Conversion Rate Optimization (CRO). As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. Stop adding unnecessary links.”.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Convert

AUGUST 24, 2022

They merely project opinions about certain segments of people onto them. Wikipedia definitions to level the playing field. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. Peeved Peter. But can personas be useful?

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59