Lattice

JUNE 14, 2016

However, with the technologies available today, such as predictive analytics, website personalization and enhanced automation capabilities, it’s possible to create hyper-focused, personalized campaigns for thousands of accounts. Leverage business attributes and other account-level data to personalize web content for anonymous visitors.

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100

Lattice

DECEMBER 28, 2015

It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. This post is a written Q&A with Colleen Francis of Engage Selling Solutions from 2013 but the content is super relevant today.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. Because it doesn’t matter how amazing your company’s messaging and storytelling is, if you’re sending that content to the wrong person it was a wasted effort.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

NOVEMBER 10, 2015

Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. Marketing teams need to better understand the implications of data science and move their organizations toward competing on analytics. It requires ideas.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

OCTOBER 23, 2015

Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. Nancy Fessatidis – Head of Big Data Analytics, SAP @NancyFessatidis. Content loading… The post Predictive Marketing: What Really Matters appeared first on Lattice Engines. Melissa Davies – @melissamdavies.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

MARCH 16, 2016

They then automatically feed these leads into a special nurture track that uses content and messaging designed to talk about how their solution is superior to Akamai and why now is a good time to switch.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

DECEMBER 1, 2015

Instead, teams will start with content, segmentation or other tools, and utilize their MAP as a backbone to support other activities. Now your MAP is just the starting point, it serves as the hub through which all other data and information flow, but it will no longer be the starting point for most marketing campaigns.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100