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How Digital Marketing Can Replace Manufacturing Trade Shows

SmartBug Media

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? Registration interface.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Event Registration, Marketing, and Promotion. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Those topics are outlined below: Task Organization and Prioritization. Event Budget Management.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Finally, since you are hosting a virtual event, let your packages include access to event analytics. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration. For instance, many vendors rely on events like trade shows to highlight their solutions and attract prospective partners.

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11 Plays to Get Your Business Back After Covid-19 And The New Normal

Hinge Marketing

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Use your analytics to see where engagement potential lies. Many of them have set new webinar registration and attendance records by working with us. Play 4: Conduct a blog audit.

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5 trade show marketing mistakes

Biznology

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Fashion Shows. Trade Show.