Remove classified industry vertical
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12 Fantastically Diverse Newsletters in the A/B Testing Space: Micro Hits of The Best in the Industry, Delivered to Your Inbox

Convert

Courses lay the foundation but our industry is protean. On a weekly basis, you can improve your understanding of experimentation, analytics, and behavioral science each time you sit down to study Experimental Mind (preferably in those 2-hour time blocks we suggested at the beginning). Sign up for CRO Weekly. Experimental Mind.

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How to Barrel Through the Latest SiriusDecisions Demand Waterfall

SWZD

Demand units – not accounts – are usually the true targets that Marketing (and Product and Sales) should have in mind when thinking about buyers”, noted SiriusDecisions in their May release announcement. SiriusDecisions organizes the Demand Unit Waterfall in multiple vertical stages (see image). Start off on the right foot!

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9 call analytics platforms for marketing teams to consider

Martech

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Product overview. The company targets enterprise marketers across verticals.

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Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year. by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising.

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What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” Boosting marketing productivity. What Is Marketing Automation?

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Take Apple, for example.