KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Unlike consumers, B2B buyers won’t make a purchase on a whim standing in the checkout line. The B2B buyer’s journey is evolving rapidly. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

DECEMBER 8, 2015

75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline. 76 percent of B2B buyers use three or more marketing channels for research. Additionally, 80 percent of them consider product videos to be important in the purchasing process.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

APRIL 11, 2017

The best way to optimize your video content is the same as any other content – look at the analytics and make small improvements! As anyone moves closer to their purchase decision, though – whether that’s in a B2B or B2C setting – they’ll be more open to spending more time engaging with a brand.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

SEPTEMBER 1, 2016

percent) use their mobile device to access social media applications. These numbers indicate there is an active professional level audience on social media that has purchasing and decision-making power. Monthly active users of Weibo in June 2016 increase 33 percent year over year to 282 million , and 89 percent were mobile users.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. of B2B marketers say they currently use mobile in their strategies. Mobile can no longer be seen as the “second screen” as customers are making purchases and purchasing decisions on their phones.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

NOVEMBER 6, 2014

With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. 79% of B2B Marketers Believe Social Media is an Effective Marketing Channel ( link ) .

Stats 120

Stats B2B Marketing B2B Lead Gen 120