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Industrial Marketing Today
AUGUST 3, 2010
To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.
Online Marketing Institute
NOVEMBER 8, 2010
You can follow any responses to this entry through the RSS 2.0 You’ll find the latest thinking and analysis on topics such as Inbound Marketing , Marketing 2.0 , Sales and Marketing Automation , Online Sales Lead Generation , Sales Lead Management , and Demand Generation , all targeted at Business-to-Business marketers.
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Industrial Marketing Today
AUGUST 24, 2009
REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy. He is the Founder & President of Tiecas, Inc. –
Industrial Marketing Today
JANUARY 26, 2010
It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril.
Industrial Marketing Today
OCTOBER 2, 2010
Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
Industrial Marketing Today
JUNE 29, 2010
Analytics is the new marketing creative! an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What has been your experience with building a B2B or industrial brand?
Industrial Marketing Today
JUNE 12, 2010
My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. So the pricing page is working to some degree in eliminating prospects who decide strictly on price.
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