Analytics Business Blogging Leads Web 2.0 
Anything Goes Marketing
MAY 26, 2007
Email Newsletter 2.0 In the "new world" of web 2.0, Lead qualification: There are two benefits here. In order to leave comments, you could add some additional lead qualification questions to the registration process. When you leave a comment on my blog, I get an email that tells me what you wrote about.
Industrial Marketing Today
AUGUST 3, 2010
Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
JUNE 29, 2010
Let’s prove our point that branding is not an expense but an investment by showing them hardcore data like number of inquiries, market share gained, search engine rankings, cost per lead, number of times the CEO or the company is mentioned online and in the press, customer satisfaction ratings, revenue growth, incremental profits and stock prices.
Industrial Marketing Today
AUGUST 24, 2009
REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy.
Industrial Marketing Today
OCTOBER 2, 2010
Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Define your business objectives and what you expect to accomplish.
Industrial Marketing Today
JUNE 12, 2010
You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Get the free “Step-by-Step Guide to Website (re)Design” now.
Industrial Marketing Today
JANUARY 26, 2010
It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. What they sorely need, is some strategic guidance that will produce measurable results, typically more leads and sales.
Expert insights. Personalized for you.
100 
Let's personalize your content