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4 Marketing Analytics That Matter for Driving Higher Revenue

Modern B2B Marketing

Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs?

Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

Hubspot

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Analytics Lead Generation DailyTo see what works, it’s crucial to find new opportunities and test new waters.

13 Events You Should Attend In 2013

It's All About Revenue

Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation.  . GAUGE (Google Analytics Users Great Event). New Media Expo (NMX AKA BlogWorld). 18-22.

Five Areas Where B2B Marketers Can Leverage Big Data

Marketing Action

The one I like most in the context of marketing is as follows: “Big data is extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” ( Oxford English Dictionary ). With that in mind, here is my list of the areas that show the greatest promise with big data for B2B marketers: 1.

An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue

Marketing Action

CHARLES:        Technically speaking, a company’s marketing strategy really isn’t affected by this trend. Now averages can be dangerous, but I’m getting reports and surveys that show that in high-performance companies well north of 20 percent of the revenue is generated by marketing-generated leads. 5.  And we would go to a trade show. Patience.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

IBM launched a program called “intelligent listening” within social media to learn what conversations about cloud computing were going on, what trends and issues were being discussed, and what the hot-button topics in the field were for users. Sales Video is part of the mix too, to develop high value conversations, and this rolls over into trade show attendance. million.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. Startup, Marketing Team of 1, Little-to-No Content Marketing Budget. Analytics. And more importantly.

Report from the Front Lines: Invoca and ABM

LeanData

It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. The strategy just made sense for the marketing team at Invoca. Then a curious thing happened.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The first step to improving digital marketing results is to understand the emerging trends and best practices. While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). 2. What do buyers really want from social media marketers? Earnest Agency ). 4.

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B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Findings from research conducted by Searchmetrics help explain this trend. The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets.

How Long Does Inbound Marketing Take to Reach Success?

The Forward Observer

And the trends for outbound marketing are not good : 86% of the population skips TV ads. According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead, shortening their sales cycles and increasing their sales close rates. And, marketers are moving more of their budgets to inbound marketing from outbound marketing. Establishing a marketing dashboard of the analytics to be tracked. Results are not immediate but they are long term. Wake Up And Smell The Inbound Coffee.

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

Findings from research conducted by Searchmetrics help explain this trend. The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets.

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9 Marketing Trends for 2009

Cliff Allen on Marketing

Here are nine marketing trends you can expect during 2009: Marketing Trend #1: Increased use of digital media and a decrease in television, radio, and print media. Marketing Trend #2: Increased use of quality, targeted content (textual and video) that tells a company's story well and engages the prospective customer. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost. Marketing Trend #5: Increased use of analytics tools (e.g., Google Analytics) to spot ways to improve ROI.

9 Marketing Trends for 2009

Cliff Allen on Marketing

Here are nine marketing trends you can expect during 2009: Marketing Trend #1: Increased use of digital media and a decrease in television, radio, and print media. Marketing Trend #2: Increased use of quality, targeted content (textual and video) that tells a company's story well and engages the prospective customer. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost. Marketing Trend #5: Increased use of analytics tools (e.g., Google Analytics) to spot ways to improve ROI.

862 Hours of Inbound Marketing: A Statistical Analysis

Hubspot

If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball). That way, you could apply the results to your company and scale them no matter what size team or budget you have. We haven’t done trade shows, PPC, paid ads, or anything else to grow leads. It’s simple.

Moneyball – Another Name for Marketing Automation

Modern B2B Marketing

They call this analytical process “Moneyball.”  I think many of us are like Billy Beane with our b2b marketing budgets. We have smaller marketing budgets and staffs as compared with our competitors—so how can we have a bigger impact? For example, your trade show programs may be bringing in $2 million in opportunities but may be costing you $1 million to produce. 

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Marketing Like the Big Boys—Facebook for Small Business

Content Marketing Today

One of the great things about social media for marketing is the fact that it gives small businesses some of the advantages once enjoyed by large corporations with big marketing budgets—namely, tremendous reach and measurable results. Post real-time notes and photos from your trade show or presentation as events are happening or get back to a client who contacts you through your account.

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

According to " B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends ," a report by t he Content Marketing Institute, the top content challenges enterprise marketers face are: Producing content that engages (58%). Lack of budget (43%) and buy-in (38%). Lack of Budget and Buy-in. Tips to Getting More Budget or Buy-in. 1) Start small. right? Ebooks.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. The fix?

78 Questions to Ask Before Launching a Blog

Savvy B2B Marketing

Does your budget have the ability to support outsourcing? Hint: Watch the trending topics.) What tools will you use to track those statistics - google analytics, native platform tools, social media tools like twitter searches and trackbacks? Where does it make sense to include the blog URL on trade show materials? Congratulations! Got it? SITE BUILD: Finally!

WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. An Excel file is available at the end of the post with all this info. Let us know!

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. 53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. Mobile technologies were also a clear trend for 2011, having the majority of marketers saying they are planning on using or increasing the use of mobile marketing technology. United States License.

Marketing Content That Sells

The Effective Marketer

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Go to a trade show and the situation gets really bad. Wow, it’s magical! Yes, except for one little detail. Who’s going to write all that new content? Do you have the staff to do it?

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. It's been a lot of fun showing companies that they are sitting on a lot of data that can really boost their marketing. 2. Too few companies even know the cost of a lead, and if their leads come from multiple channels, for example trade shows and internet, they may not even know which channel is more cost effective. Second, the wider availability of tools that don't require statisticians on staff is accelerating this trend.

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. It's been a lot of fun showing companies that they are sitting on a lot of data that can really boost their marketing. 2. Too few companies even know the cost of a lead, and if their leads come from multiple channels, for example trade shows and internet, they may not even know which channel is more cost effective. Second, the wider availability of tools that don't require statisticians on staff is accelerating this trend.

because you can't beat free marketing training

The Effective Marketer

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Here I talk about the final 5 classes. Rand’s presentation is engaging and full of great information.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix. Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. Slides can be seen below. Good question!

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. 6. If contacts aren’t in your network, they will still show up! Customer Analytics. One budget. ”. Best of B2B Marketing. May 2010. Enjoy.

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