Biznology

DECEMBER 7, 2015

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. This has lead to 5 significant trends in B2B database marketing. At this point the marketing and sales database is ready to take advantage of the following three trends.

Trends 80

Trends B2B SIC Telemarketing 80

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. The equivalent of a trade show booth is the sponsor portal, which is especially important when the business model is reliant on sponsorship.

Enterprise Management 117

Enterprise Management Marketing Management Budget Programs SIC 117

Choozle

JANUARY 20, 2020

According to Pardot’s report on B2B Marketing Trends: Insights from the Frontlines of B2B Marketing , 35 percent of B2B marketers say that creating a cohesive customer journey across different channels and devices is a top marketing challenge. B2B marketers look for the same “single view of the customer” that B2C marketers create.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53