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The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. every day. Done right, it’s old school.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Recently, on Trevor Noah ‘s The Daily Show, “ Roy Wood Jr.

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Add For Immediate Release to your podcast queue

Biznology

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. 76BrandFilms, a video studio. He operates his consultancy at Gerris Corp.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Tweet This!

PR 100
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5 ways PR pros can use CRM

GreenRope

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? However, it wasn’t until I stared working with a CRM that I realized its true value for anyone working with media lists, media outreach, and social media. Tag each journalist, blogger, reporter, etc.

PR 40
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5 ways PR pros can use CRM

GreenRope

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? However, it wasn’t until I stared working with a CRM that I realized its true value for anyone working with media lists, media outreach, and social media. Tag each journalist, blogger, reporter, etc.

PR 40
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5 ways PR pros can use CRM

GreenRope

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? However, it wasn’t until I stared working with a CRM that I realized its true value for anyone working with media lists, media outreach, and social media. Tag each journalist, blogger, reporter, etc.

PR 40