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Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

FunnelEnvy

Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. The sales team is a critical source of high-quality information about your ideal client profile.

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Expert Insight: The Challenge of Delivering a Personalized Customer Experience

KoMarketing Associates

Nearly 72 percent of respondents claimed that the use of data and analytics is helping with smarter targeting. Our VP Marketing and I find there’s a gap in the way the media promotes “trends of importance” and the information out there that shows you how to be an active part of a trend.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Seeing a trend in what pages a company visits gives you specifics on their interests. Nice to know someone there is sharing our information.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Seeing a trend in what pages a company visits gives you specifics on their interests You can see what search terms they used to find the site.

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3 Scalable Content Promotion Strategies to Blast Your Funnel

Single Grain

Actively promoting your content can strengthen your leader position compared with a brand that’s just keeping information to themselves. For these reasons, you need to find new funnel-blasting ways to expose your content to untapped audiences. Paid Content Promotion: A Comparison Of The Different Platforms. Let me repeat that.

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3 Scalable Content Promotion Strategies to Blast Your Funnel

Single Grain

Actively promoting your content can strengthen your leader position compared with a brand that’s just keeping information to themselves. For these reasons, you need to find new funnel-blasting ways to expose your content to untapped audiences. Paid Content Promotion: A Comparison Of The Different Platforms. Let me repeat that.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Marketers, take note: With more data from Facebook comes the ability to dig deep into the trends and behaviors of Facebook users. In an effort to keep up with the visual marketing trend, Twitter announced this fall it would be shining some light on images in your Twitter feed by showing images directly in your stream.