Webbiquity

MAY 25, 2021

The Best Influencer Marketing Platforms for B2B and B2C. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. But what do the best influencer campaigns look like?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Trade Press Services

MARCH 11, 2024

It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. Q: What are the best practices for contributors to follow when submitting content to editors and for business leaders and industry publications to partner to accomplish mutual goals? It’s pulled out.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Versium

JUNE 12, 2018

In January, Versium launched its LifeData® Predictive Lead Score service , a self-service solution that leverages machine learning and Versium’s proprietary LifeData®, to help marketers quickly build accurate, customized predictive models that identify marketers’ most likely and best customers. About Versium.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Engagio

JANUARY 9, 2017

The best sales and marketing teams will work together to understand what it will take to hit their numbers for each market segment. To succeed in 2017, you must put in place the foundation for account-based success, including the fundamentals of lead-to-account matching and account-based analytics.” ” Quality Over Quantity.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

If anything, access to information online has increased awareness that relevant alternatives and best practices about product applications and service requirements often reside outside one’s firm. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

If anything, access to information online has increased awareness that relevant alternatives and best practices about product applications and service requirements often reside outside one’s firm. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Buzz Marketing for Technology

JUNE 27, 2008

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Templates, models and self-study modules for creating systems thinking charts, structured thinking documents, analytical reports and other insightful distillations and interpretations of information.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100