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What Salespeople Need to Know About the New B2B Landscape

xiQ

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Engage: Buyers initiate further contact with providers (or accept proposals from providers) to get help in moving toward a purchase decision.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Engage: Buyers initiate further contact with providers (or accept proposals from providers) to get help in moving toward a purchase decision.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Templates, models and self-study modules for creating systems thinking charts, structured thinking documents, analytical reports and other insightful distillations and interpretations of information.