behavior 
Customer Experience Matrix
NOVEMBER 4, 2014
While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. But perhaps I’m getting ahead of myself. I should really start with what Lytics does.
Customer Experience Matrix
JUNE 2, 2015
B2B CDPs have favored analytical applications like lead scores and churn predictions. B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. Segments are also built using forms to define one or more filters.
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Customer Experience Matrix
MARCH 14, 2017
They all ingest data from multiple sources; convert it into unified customer profiles; apply rules and analytics to find the best message for each customer in each situation; and, send those messages to external systems for delivery. Journeys can exist within a campaign or be used outside a campaign to analyze customer behavior.
Customer Experience Matrix
FEBRUARY 21, 2014
Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. Basically, it lets Bizo read audience segments created by Eloqua. The system doesn’t store any information about individuals.
Customer Experience Matrix
NOVEMBER 21, 2014
Sailthru goes beyond this to store behaviors over time. Mongo is also fast and scalable and good for analytical processing in general. These can be used in segmentation and message selection. Recommendations do adjust in real time to customer behaviors. data sources. message selection. message selection.
Customer Experience Matrix
JUNE 19, 2015
Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers.
Customer Experience Matrix
JULY 3, 2013
CRM goes beyond the basics (contact attributes, activity history, calendar reminders) to track opportunities and sales quotes, allow searchable tags for segmentation, and store files associated with a contact. It supports pages, blogs, member sign-in, stores, coupons, advertising, support tickets, and tracking via Google Analytics.
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