work 
KoMarketing Associates
JANUARY 24, 2019
That being said, they still face barriers when it comes to achieving this primary goal. To overcome this barrier, 9 out of 10 marketers say they need partners who allow them to own the data created from their campaigns. “To Dissatisfaction with Third-Party Marketing Data.
KoMarketing Associates
APRIL 25, 2019
Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists. Reaping the Benefits of Marketing Data and Analytics. Just one-in-five organizations take a formal approach to data quality, according to the report.
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KoMarketing Associates
APRIL 3, 2017
Nearly a third (32 percent) also said that they intend to use at least three different third-party sources for analytics in 2017. This data suggests that B2B marketers still trust their own information over the analytics gathered from third-party resources. Data May Hold Back B2B Marketing Automation.
KoMarketing Associates
OCTOBER 5, 2017
The “State of Marketing Attribution 2017” from Adroll recently discovered that the majority of marketers (35 percent) believe that defining the online customer journey is the greatest barrier to marketing attribution. This is followed by a lack of prioritization in analytics (32 percent) and the complexity of data (32 percent).
KoMarketing Associates
SEPTEMBER 22, 2021
What’s Working in Content Marketing 2021. From the Ascend2 Report: Ascend2 asked best-in-class marketers “what are the most challenging barriers to marketing automation success?”. Content Marketing Budgeting Statistics. Optimizing Marketing Automation. The top answer (44%) was delivering personalized content to their audience. .
KoMarketing Associates
JANUARY 23, 2018
Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. It’s darn near a work of art. This echoes similar research from Forrester, too – they found that only 31 percent of marketers use journey maps in their work. And just throwing random acts of content at people… probably isn’t working.
KoMarketing Associates
JUNE 2, 2016
Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Conversion Tracking Through Google Analytics. New to goal tracking in Google Analytics? Google Analytics User Explorer Dashboard.
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