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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. But carriers and brokers now realize that insurtech holds the power to help them build lasting, more satisfying relationships with clients and policyholders – especially as the economy enters uncertain times. Why is insurtech important?

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How technology is streamlining processes in finance and insurance

ClickZ

Finance brokers and lenders can use APIs to offer faster quotes and fast-track loan completions. Our CRM system provides a central view of all the interactions we have with our brokers, borrowers, and solicitors, so we can immediately see how a case has progressed, enabling us to provide a first-class service to our clients.”.

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Navigating the Minefield: Common Pitfalls in Financial Content Marketing

ClearVoice

Once you decide on your target audience, fine-tune your understanding by: Using online tools like Google Analytics to research how visitors interact with your site. Base your finance content on commonly known regulatory barriers. The page declares it is not a credit repair company, credit reporting agency, broker, or advisor.

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Facebook Will Limit Data Available to Advertisers

Hubspot

We also found that 600 of the 29,000 categories Facebook offered to advertisers were from data brokers. And while it seems possible for advertisers to still independently enlist these third-party services, a barrier to access is now in place that was previously removed by direct data availability through Facebook. March 29, 2018.

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Social Media SEO: Understanding the Seismic Influence of Social Networks on Digital Marketing

Scoop.it

This is a largely passive form of marketing and requires others to enjoy your content enough to reference or pick up your text, infographics, visualizations or video without you having to broker a deal with them. This breaking down of barriers can lead to significant growth in terms of brand awareness. Acting on Actionable Insights.

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14 Inspiring Popup Design Examples to Help Grow Your Online Business

Unbounce

Wealthify is a lead generation service for mortgage brokers and financial planners in Australia. It’s been so successful that we have used the ‘info pack’ popup on other client sites,” says Ben Carew , Webbuzz’s Director of SEO Service and Analytics.

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9 Commandments for Using Chatbots to Deliver Great Content Experience

Martech Advisor

Personalization and an immersive customer experience backed by strong analytics are then at the core of Netflix’s success as a brand, leaving marketers with important implications for content creation. It reduces barriers for communication between brands and customers.