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How marketing ops can learn to speak C-suite

Martech

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy. With organic social algorithms, you never know which ads will reach potential customers and which ones will get buried.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandSage) 49% of marketers believe organic search yields the best ROI. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. Sparktoro) The first five organic search results account for 67.6% seconds over the past two decades.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not. For example, it can be behaviors tracked by website cookies, interactions within Intercom, data from Google Analytics, and recorded engagements in Salesforce. Source: Forrester , 2021).

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Before Google took away organic keyword data within analytics this was an easy way to grab potential keywords. They are just as important as explicit keywords you want to advertise for and can help improve click through rates (CTR) and keep costs to a minimum. The second is for advertisers to mine their own internal data.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Before Google took away organic keyword data within analytics this was an easy way to grab potential keywords. They are just as important as explicit keywords you want to advertise for and can help improve click through rates (CTR) and keep costs to a minimum. The second is for advertisers to mine their own internal data.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Before Google took away organic keyword data within analytics this was an easy way to grab potential keywords. They are just as important as explicit keywords you want to advertise for and can help improve click through rates (CTR) and keep costs to a minimum. The second is for advertisers to mine their own internal data.

PPC 40