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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its analytics also allows real-time monitoring of time spent with your brand’s content. Why Zemanta? LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Why Nativo?

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. So what about ad networks? The answer is media buyers.

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Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark Consulting

Have you clicked on a banner ad recently? Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

Cost models- CPM, CPA, CPL. Optimization technology. • Ad units and rich media. Regarding message strategy, I want to introduce Kwanzoo, a firm that specializes in interactive banner ad development for lead capture and lead nurturing. Such information to gather includes: • Minimal spend.

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Facebook Ads Library- What it is and how to use it

Valasys

The initial ads consisted of university merchandise and other small companies. . 2005 – Facebook marketing soars with the help of CPM and cost per group member agreements. . 2006 – Banner ads and sponsored links were exclusively provided by Microsoft. .

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10 PPC Metrics You Should Monitor in Google AdWords

LeadSquared

When I started running ads, the number of metrics available to me in AdWords were overwhelming – estimated bid, quality score, CPC, CPM and at least a 100 more things. Desktop ads would perform differently than mobile ads, so you need different optimizations for them, and that’s what this report would help you with.

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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line. That includes banner ads, video ads, search-based ads, and mobile search ads.