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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

Consumer behaviors and demands for privacy are forcing brands to adapt how they reach and best serve people’s needs. This constant demand for content tests SMBs’ bandwidth to fully execute the planned marketing vision. A new feature within Smart Campaigns is Multi-platform. Algorithms change all the time.

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The pros and cons of social media

Sprout Social

Social media is the number one channel for brands to connect with consumers. And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team. Lack of privacy.

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

And there’s more in his Understanding How Shopper Think YouTube channel with Lorenzo Carreri, where they pick one super successful DTC brand and go deep into analyzing the website’s conversion rate optimization. While you are at it, subscribe to his channel with fellow “excavator”, Lorenzo Carreri. And learn to think like Rishi.

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Call Center Phone Systems: Everything You Need to Know

Single Grain

A study by Microsoft shows that 44% of the participants still prefer phone or voice as their primary customer service channel. Around 66% of call center businesses are looking forward to investing in advanced analytics to provide better customer service. It allows Interaction recording, voice analytics, and automated scheduling.

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Tips & Tricks to Optimize your Emails

SendX

There are different ways to approach optimization - from A/B testing subject lines and content to creating multi-step email sequences that turn readers into leads. Investing in ads through these channels is an organic way for marketers to grow the email list. Image DON'Ts : Using heavy images. Too large or too small dimensions.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

The deluge of data to help marketers target the right people with the right message, in the right channel and device, at the right time means that the use of artificial intelligence (AI) powered technologies will only continue to rise. The scale of data may have seen a downfall, but the quality of available data has increased tremendously.

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Comparison of the Top 6 E-commerce Platforms

Single Grain

Plus, you’ll find lots of details about the software on BigCommerce’s social media pages, community forum, online resource center, knowledge base and YouTube channel. Powerful channel integrations, platform plugins and APIs for maximum flexibility and store growth versatility. Multi-currency support is hard to implement.