Biznology

APRIL 18, 2014

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

AUGUST 3, 2017

Worse, I still work with B2B clients who not only do not understand the value of digital marketing, but they don’t even understand the value of any marketing at all. Lack of analytics. Similarly, some B2B companies have so little spending going on that their analytics aren’t even trustworthy.

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

Biznology

JULY 9, 2019

Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. It’s the same scope of data used with Google Analytics and similar reporting tools. I recently had a chat with Karl Van Delden , who heads product management at Stirista.

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 149

Biznology

FEBRUARY 2, 2015

Every B2B company I know is pulling all the stops out in marketing automation. B2B Marketing Monthly Newsletter B2B marketing machine learning marketing automation' If you want a really fast return on investment for something innovative, just take two trends that are bringing value and figure out how to put them together.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Lead Ranking 80

Biznology

JULY 18, 2016

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. If they subscribed to your email newsletter, from what page did they subscribe?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days?

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Biznology

NOVEMBER 1, 2017

Most people aren’t, but that’s okay. It doesn’t take much to get ready—mostly an open mind and willingness to learn. What you need to understand first is that artificial intelligence (AI) isn’t some shiny object that solves all problems.

Marketing 120

Marketing B to B Email Marketing Newsletter 120