NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

LeanData

JULY 6, 2022

Spoiler alert: Data drives B2B sales and marketing success. Now with the obvious out of the way, it’s time to speak to bettering the data that fuels your company’s growth. The bottom line is better data empowers you to reach your growth objectives more efficiently, freeing up your scarce resources to fuel even greater scale. .

Intent Data 98

Intent Data Intent Ideal Customer Profiles Enterprise Management 98

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ Email campaigns 4.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

MARCH 8, 2023

According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. What is Buyer Intent Data? What are B2B Intent Data Providers ?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. What is B2B Buyer Intent Data? Source: Pew Research.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

KoMarketing Associates

AUGUST 31, 2021

As B2B marketers look ahead to the remainder of the year, they are becoming increasingly aware of the need to utilize the data and analytics at their fingertips. Approximately 40% are also placing an emphasis on database and data quality measurement. Finding Value in Social Media Marketing Data.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesIntel

JANUARY 21, 2022

.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? What is Intent Data in a Nutshell?

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? Dive in as we discuss more about B2B intent data, and how you can utilize it to grow your business. . What Is Intent Data? IP Addresses.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

PureB2B

MARCH 31, 2022

About six years ago, intent-based marketing data broke into the SaaS and B2B spaces and ultimately changed how marketers look at prospects. Now, in lieu of creating high-quantity email campaigns, B2B sales and marketing teams can better prioritize purchase-ready prospects based on their individual behavior and online activity.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Valasys

APRIL 3, 2023

However, as we are on the verge of a possible recession, we need to be even more careful with our (potentially reduced) resources. It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

DealSignal

DECEMBER 9, 2022

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Inbox Insight

MARCH 13, 2024

With limited resources and increasing competition, it’s crucial companies focus their efforts on quality leads that are most likely to convert into high value customers. Through machine learning, predictive analytic models become more accurate over time, continually refining their scoring criteria and adjusting to changing market dynamics.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Aberdeen

DECEMBER 17, 2019

Too often, B2B marketers approach marketing as a “see what sticks” tactic. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time. The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. An Overview of Behavioral Intent Data.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Strategic-IC

JUNE 28, 2019

Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? But just like footprints in the snow, not all intent data is the same. Related: Different Types of Intent Data. Footprints in the Snow.

Intent Data 76

Intent Data Intent Classified Ads Marketing Automation Services 76

Aberdeen

DECEMBER 17, 2019

Too often, B2B marketers approach marketing as a “see what sticks” tactic. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time. The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Biznology

DECEMBER 29, 2017

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. Predictive analytics becomes an essential tool in B2B.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

LeanData

FEBRUARY 9, 2021

For those as of yet uninitiated, ABM is a GTM strategy that directs a company’s marketing resources to a subset of targeted accounts within a market, utilizing customized and personalized campaigns designed to engage each individual account, and basing its marketing messages on the specific characteristics, attributes and needs of the account.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. I will not dispute that.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? I’ve organized these by category: Data, campaigns, sales and strategy.

Marketing Automation Services 90

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 90

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This article covers all that you need to know about B2B data. What is B2B Data?

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

PureB2B

MAY 13, 2022

The terms business intelligence and data analytics are often used interchangeably. A clear distinction can be made between BI and data analytics. Data analytics, on the other hand, refers to the process of analyzing raw data and transforming it into a format from which conclusions can be drawn.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. DiscoverOrg.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This article covers all that you need to know about B2B data. What is B2B Data?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 107

B2B Sales B2B Buying Cycle Sales Qualified Leads 107

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact. Virtual events.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SalesIntel

JULY 19, 2023

B2B data is a strategic asset, providing valuable insights into target markets, customer behavior, and industry trends. It allows organizations to identify and prioritize high-potential prospects, personalize their marketing efforts, and make data-driven decisions. Let’s dive deeper into the SalesIntel journey from ‘Why?’

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

SalesIntel

FEBRUARY 9, 2023

Actionable contact and prospecting information may be the most significant piece of the “success” or “failure” puzzle in B2B sales. Did you know that sales representatives squander an average of 60 minutes daily due to bad data? What is B2B data? What are the Types of B2B Data?

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52