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NOVEMBER 10, 2009 Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network?
| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. It is no fun to have a small monthly budget of $4,000 to $5,000, and only be able to afford 450 to 500 clicks! for B2C retailers and $1.93
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| | WEBBIQUITY
JANUARY 10, 2010 Best AdWords Tips and Tactics of 2009, Part 1
How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google’s calculation of quality score. AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility.
| | WEBMARKETCENTRAL
JUNE 3, 2009 Best of 2008: Strategy and Branding, Part 1
Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. How can you increase customer loyalty?
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