Analytics API Multi-Channel Peer-to-peer 
Martech
JANUARY 30, 2024
Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We How will it impact your marketing and your marketing technology? got rid of all advertising and tracking cookies last July. We took a slightly different approach.
Customer Experience Matrix
MARCH 22, 2010
Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. This was not wholly accurate.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
NOVEMBER 18, 2020
It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing.
Salesforce Marketing Cloud
SEPTEMBER 20, 2022
Salesforce products are expansive, covering Sales, Service, Marketing, Analytics, Commerce, and, most recently, Slack. Every part of Salesforce exposes APIs. How developers work in the world of Salesforce What does a developer do with Salesforce? Which skills does a developer need to work with Salesforce? HIT THE TRAILS.
Adobe Experience Cloud Blog
JUNE 21, 2016
Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? In this case, attribution requires analysis across multiple touchpoints, using multi-touch (MT) attribution, rather than only looking at first-touch (FT) attribution or last-touch (LT) attribution. Good luck with that.” Measure Your ROI.
Marketing Insider Group
AUGUST 30, 2019
It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing.
Adobe Experience Cloud Blog
APRIL 25, 2017
By following these three rules: Listen to your audience : Listening across every digital channel is paramount. . — Fred Hagerman (@FredHagerman) April 24, 2017. Steve described that today with digital marketing as the norm, marketers expect to be able to reach millions of people in an instant. Technology has the world around us. .
Expert insights. Personalized for you.
117 
Let's personalize your content