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How one tech company is doing marketing without cookies

Martech

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We How will it impact your marketing and your marketing technology? got rid of all advertising and tracking cookies last July. We took a slightly different approach.

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24 questions to ask account-based marketing vendors during a demo

Martech

Speak to your marketing peers to find out who is using which ABM tool and why. Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. But how do you make sure you are choosing the right platform for your organization? Click here to download!

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What Is a Salesforce Developer?

Salesforce Marketing Cloud

Salesforce products are expansive, covering Sales, Service, Marketing, Analytics, Commerce, and, most recently, Slack. Every part of Salesforce exposes APIs. How developers work in the world of Salesforce What does a developer do with Salesforce? Which skills does a developer need to work with Salesforce? HIT THE TRAILS.

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24 questions to ask ABM vendors before signing the contract

Martech

Speak to your marketing peers to find out who is using which ABM tool and why. Does the tool provide real-time analytics? If not, is an API available for custom system integrations? At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion.

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How marketers can take control of their data stack

ClickZ

Your peers, the consultants you hire, market research firms, vendors, your boss — just about everyone thinks it’s common wisdom. In the marketing analytics world, “source of truth” (SOT) is a loaded phrase. ” For example, Google Analytics would be the SOT for web analytics reporting. .”

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing.

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Amidst Change in HR Technology Market, Updated Guides Keep Buyers Informed

TrustRadius Marketing

We’ve distilled the data into product profiles and TrustMaps that will allow buyers to effectively discover and compare the products that are best suited for their use case, based on feedback from their peers. THIS IS A TEST TO SEE WHEN THIS GOES LIVE. This message should appear at 3:05.