Analytics API Marketing Analytics Tools PR 
MKT1
JANUARY 11, 2024
If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1.
Biznology
JUNE 7, 2016
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie.
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Hubspot
MARCH 26, 2020
As marketers in 2020, there's one major thing that we have in common: We're driven by data. In the past, marketing firms and agencies tasked full-timers with reporting-related duties. In the past, marketing firms and agencies tasked full-timers with reporting-related duties. billion.
Conductor
JANUARY 4, 2022
The most common misconception about SEO from marketers is that it’s dead (for context, this is also one of the go-to jokes from fellow search experts). When it doesn’t, it’s easy for marketers and decision-makers to focus on the ROI of paid channels that provide instant gratification. Increase in organic marketing leadership.
Lenny's Newsletter
SEPTEMBER 5, 2023
PR can work, but rarely does. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.) Get press Three startups I looked at had meaningful success with early PR. Normally PR is a terrible channel. That’s why they work. and see who signs up.”
Directive Agency
MARCH 12, 2018
Let’s talk about some very important B2B marketing metrics, or what we call: KPIs – key performance indicators. ” — So today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and which ones we care about most here at Directive Consulting. Overall KPIs.
Conductor
AUGUST 24, 2022
It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Why SEO project management matters. Uncover insights.
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