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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

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The latest in AI-powered martech releases

Martech

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Another is AI Writing Assistant, powered by the ChatGPT API, which drafts social content and features a DALL-E integration, enabling users to complement posts with royalty-free images generated directly in the Meltwater app.

API 88
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LeadsRx Announces Privacy Studio Software for IT Teams to Build a Data Clean Room

LeadsRX

October 05, 2021 – Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. . Once in the DCR, data can be accessed by tools IT authorizes for various analytic tasks. Fishburn PR for LeadsRx.

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Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie. Seriously: easy-to-use.

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AI workflows for marketers—and recommended tools for each

MKT1

AI-driven use case(s) for marketers: Research information on prospects from multiple data sources (use Clay’s API access or add your own API keys) Create and send personalized outbound emails based on prospecting data. B2B awards categories include Advertising, Media & PR, Social, Video, and Podcasts.

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The social media listening market is maturing

Biznology

Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. There are some exceptions to this, notably Radian6 offers text analytics plug-ins–but it’s mostly true. There is no marketing or PR dashboard to integrate social media into.

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Key Elements of a Brand Hub

RebelMouse

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. As news is picked up, easily organize into a beautiful "In the News" module.