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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

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How to Perform an SEO Content Gap Analysis

seo.co

One way is to perform an SEO content gap analysis to discover some of the ‘holes’ in your site content. This process helps you come up with more content ideas that will attract more traffic , convert browsers into customers, and offer more value to your site audience. Below is more information about how to do a content gap analysis.

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A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. Markets ebb and flow. And how should your content marketing efforts support those efforts? SWOT Analysis Revisited. A SWOT-ing Guide for Content Marketers. But therein lies the problem.

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Behavioral analytics is critical to your marketing campaign

PureB2B

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. Using behavioral data is not an esoteric process that can only be deciphered by tech-geeks and computer science graduates.

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How to Decide When Your Company Requires B2B Marketing Agency

Valasys

Nowadays, the definition of marketing has been changing consistently with growing company density in the market. The idea of marketing is not limited to boost brand awareness. A B2B marketing agency could only benefit the company if it is hired at the intersection of the right time and interest intensity.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. It’s the foundation, after all.

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Alterian Branches Out

Customer Experience Matrix

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.