Blending Marketing Mix Modeling and Multi-Touch Attribution: Taking the Unified Measurement Approach
ScanmarQED
MARCH 17, 2021
The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to your individual touchpoints at?the
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