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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Social media SWOT analysis: what it is and how to do it

Sprout Social

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. What is SWOT in marketing, though? Why do a SWOT analysis on social media? Good questions!

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource). Technology usage “intensity” score, by product (HG Data).

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. The different audiences will require a different level of analysis and depth when it comes to the battle card. My process is the following: 1. Structure. Data Collection.

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B2B prospecting data just keeps getting better

Biznology

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource). Technology usage “intensity” score, by product (HG Data).

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What Types of Freelancers Do I Need for My Content Creation?

ClearVoice

Generalists bring a fresh set of eyes to your topic, which can be a refreshing change when your team feels like they’ve said all there is to say about your preferred keywords. How to Create a Content Plan: Three Sample Scenarios. SWOT Analysis for Your Business and Content Marketing. Here’s What to Expect.

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Marketing Planning Process for Professional Services

Hinge Marketing

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. You want to do everything you can to root your planning process in reality.