Analysis, Keywords, Sample and SWOT

How to build a competitive analysis report with examples and tools

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis

Analysis Marketing AI Examples SWOT

Social media SWOT analysis: what it is and how to do it

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. What is SWOT in marketing, though? Why do a SWOT analysis on social media? Good questions!

SWOT

SWOT Paid Content Analysis Social Media

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

DECEMBER 17, 2013

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource). Technology usage “intensity” score, by product (HG Data).

Lead Ranking

Lead Ranking Marketing Management Salesforce.com Lead Scoring

A Primer on Sales Competitive Battle Cards

The Effective Marketer

MAY 27, 2015

So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. The different audiences will require a different level of analysis and depth when it comes to the battle card. My process is the following: 1. Structure. Data Collection.

Work Management

Work Management Marketing Management Marketing Proposals Paid Search Agency

B2B prospecting data just keeps getting better

Biznology

NOVEMBER 27, 2013

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource). Technology usage “intensity” score, by product (HG Data).

Lead Ranking

Lead Ranking Marketing Management B to B Lead Scoring

What Types of Freelancers Do I Need for My Content Creation?

ClearVoice

APRIL 2, 2020

Generalists bring a fresh set of eyes to your topic, which can be a refreshing change when your team feels like they’ve said all there is to say about your preferred keywords. How to Create a Content Plan: Three Sample Scenarios. SWOT Analysis for Your Business and Content Marketing. Here’s What to Expect.

Marketing Budget Creation

Marketing Budget Creation Top of Funnel SME Marketing Budget

Marketing Planning Process for Professional Services

Hinge Marketing

JUNE 5, 2017

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. You want to do everything you can to root your planning process in reality.

Work Management

Work Management Marketing Budget Planning Marketing Management

How to Find and Hire a Director of Marketing for Your Business

Single Grain

JUNE 3, 2021

Here are the different duties of a marketing director: Conduct Market Research and Analysis. You can search on LinkedIn with keywords like “growth marketer,” “marketing director,” “director of marketing,” “SaaS marketing director,” etc. What made you you choose marketing as a career?

Resource Management

Resource Management Paid Search Agency Planning Work Management

How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]

Hubspot

OCTOBER 12, 2017

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. Keyword density in the copy itself.

Analysis

Analysis SWOT Work Management Case Studies

Discover Where Your Competitors Are Beating You Online

Hubspot

SEPTEMBER 7, 2016

While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business.

Lead Scoring

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages

Ecommerce Marketing Tips and Tactics for Rapid Growth

Single Grain

FEBRUARY 22, 2024

Achievable: Implement a multi-channel marketing campaign, including SEO optimization for sustainable fashion keywords, social media campaigns highlighting the eco-friendliness of products, and email marketing to engage existing customers with special offers and new arrivals. SEO is a long-term strategy that requires consistent effort.

eCommerce

eCommerce Paid Content Tactics Tips

Complete Guide to B2B Marketing

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Build single keyword ad groups. Keyword research. You can only rank for keywords or drive leads for your campaigns with pages you have on your site. Run Weekly Performance Meetings and Manage Quotas.

Paid Search Agency

Paid Search Agency Work Management Enterprise Management B2B Marketing

B2B Marketing Zone