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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? Can it support the full complexity of an automated, multi-channel, perpetual demand marketing program? This analysis focused on the Salesforce ecosystem, given its critical mass.

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10 Top AI-Based Tools for Marketing and Sales

Webbiquity

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. Chatfuel helps you increase sales, reduce costs, and automate support on Facebook by building an AI-powered bot, with no coding or previous experience required. In Conclusion.

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What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Link analysis and acquisition. Most enterprise SEO platforms provide link analysis (i.e., Keyword research/rank analysis.

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Forrester B2B Summit 2023: The Year of the Content AI Clarion Call

PathFactory

We need the first-party data from content engagement — correlated with analysis of the aboutness of that content itself – to train AI, drive personalization and automation and give us the analytics we need to have truly intelligent and actionable CX data models. Generative AI is only one piece of the content AI puzzle.

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12 Key Questions and the Answers You Should Expect When Choosing the Right B2B Sales Data Partner in 2024

SalesIntel

Smaller companies and individual sales teams frequently don’t fully grasp all the other data assets available. Even if quality data is there, if your team can’t easily find it then it’s not helping you. There are different requirements for actionable data depending on who in the go-to-market team is leveraging it.

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The only thing we have to fear.

GreenRope

Analysis Paralysis. Those sneakers need to support your ankle, they have to be lightweight, and they should look good for the fans. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor.