Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Convince & Convert

MAY 25, 2010

will range from 11% (the relatively mature email marketing), to 34% (social media). What other aspects of the marketing services business are likely to grow like that? This focus on specificity rather than generality applies to business development, too. Direct mail? Get Your Foot in the Door Selling One Service. Embrace Math.

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Single Grain

JULY 6, 2023

You can elevate your business to new heights with a stellar promotional plan. In an increasingly competitive world, this tool has become indispensable for businesses big and small. You’re one step away from transforming your business goals into a reality! Updated July 2023. What Are Promotional Strategies?

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Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. .&# Happy Christmas and New Year.-=

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Single Grain

MARCH 9, 2022

Then it might be time to start working with a paid media agency. A paid media agency can provide all the necessary skills and experience to help you reduce your team’s workload, boost your profit margins and grow your business. . Benefits of Working with a Paid Media Agency How to Hire a Paid Media Agency.

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Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

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Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Great for small businesses.

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Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. link] – good breakdown of social media business applications.

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Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

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Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? I may run a similar analysis and rank my top posts by page views coming from search engines.

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Convince & Convert

APRIL 28, 2010

Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). What an awesome way to make some sense out of the often amazingly confusing behemoth of social media and particularly social networking sites. Mobile device usage indicates potential influencer status.

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Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction.

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Convince & Convert

AUGUST 10, 2010

The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome. If they are social media savvy, you can follow up via Twitter direct message. JB : Will these tools ever truly benefit the small business? That’s achievable for most small businesses.

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Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Great insight. It's true. And it works.

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Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

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Convince & Convert

APRIL 7, 2010

But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. Sure, the number of users is fairly small today, but Foursquare and Gowalla give businesses incredible insight into their audiences.

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Convince & Convert

FEBRUARY 25, 2010

link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit? link] [link] John S Great in-depth analysis! I really appreciate case studies on companies who are really getting social media right. link] loved the example and the analysis. Are people serious? A Valentines day present? All rights reserved.

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Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! When you go on a business trip and you have your phone and computer, would you bring a 3rd device with you? But then again, Apple is a business. I've been thinking about making it my conference travel/presentation device. It's not going in your pocket.

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Convince & Convert

MAY 20, 2010

Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about. They don't know really what to do with us or how to handle social media but they know they need to get involved. link] re social media.

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Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. to be larger than email by 2012 doesn’t hurt, either. Probably none.

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Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. Love this awesome time in business/marketing! Are your ears big enough to find them? Great post!

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Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Tying Together Social Media and Corporate Social Responsibility Do You “Like&# How I Look In These Jeans? A survey of 4,875 adults (500 U.S.)

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Convince & Convert

MARCH 16, 2010

But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. Don’t get me wrong.

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Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. If they are not appearing on searches most of their business is gone. Make that, Section-8 housing for your small business.

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Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. If they are not appearing on searches most of their business is gone. Make that, Section-8 housing for your small business.

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Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

The difficulty in telling your boss that social media isn’t a fad is magnified substantially by the fact that you and she may be looking at social media through entirely different prisms. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

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Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. for whatever search terms are important to you and your business. Sheesh, you are busy. I implement bit.ly URLs whenever possible, and make liberal use of their “+&# feature.

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Online Marketing Institute

OCTOBER 31, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. for whatever search terms are important to you and your business. Sheesh, you are busy. link] Social Media The 39 Social Media Tools I’ll Use Today Revisited [link] Powerful A Must-Read!

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Convince & Convert

SEPTEMBER 20, 2010

How often does an exec say “Argh, our competition is getting a lot of ink — we need a PR firm! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Convince & Convert

SEPTEMBER 2, 2010

When was the rule written that business had to be all-business? The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. I like math and analysis and reality. Social media is fun because it’s hard.

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Convince & Convert

SEPTEMBER 23, 2010

You need to do whatever you can to tie behavior and time utilization to business results. Then, you need to jettison what you’re doing that isn’t a clear net positive, and use that newfound time vacuum to fit in daily social media participation. I am the customer — I want these communications to come through email.

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Convince & Convert

JUNE 28, 2010

Description of Content: This chart and glossary will show businesses how to select the most appropriate social media success metrics, based on their business goals and availability of specific data. That’s the future of content marketing. Are you ready for it? The problem is bandwidth. The problem is bandwidth.

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Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. I’ll write about that soon.

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Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. So, as a next step ask yourself… 1) What does your business already do — that it could “digitally extend&# to customers — based on what you already know customers are doing or willing to do?

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Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

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