Convince & Convert

SEPTEMBER 14, 2010

link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis. link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. How about something a bit deeper like the old school relationship marketers know how to do? What behaviors are we talking about?

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Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. link] [link] nateriggs Killer analysis, Jay. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. Thanks for the read.

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Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. At the same time, word of mouth marketing IS important, and effective. If so how do you measure it?

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Convince & Convert

MARCH 25, 2010

I'll be checking this out tonight: A Social Media Scoreboard That Works [link] [link] monique watkins Social Media scoreboard (via @jaybaer) [link] in beta and Free – easy to use and quickly to check ROI [link] blur Group A Social Media Scoreboard That Works [link] [link] Dayo Adefila RT @blurgroup: A Social Media Scoreboard That Works [link] (..)

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Jay Baer offers an interesting analysis at Convince and Convert. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 149

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Convince & Convert

AUGUST 10, 2010

In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment.

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Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. 21 out of my top 25 all-time posts have at least 7 words in the headline.

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Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

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Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Remember, the most important customer of EVERY company is Google.

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Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

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Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations.

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Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 22, 2010

I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

MAY 20, 2010

Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. great discourse on social media analysis [link] [link] Irene Becker Social Media Success Metrics and Premature Calculation [link] [link] Parissa Behnia RT @jaybaer: Are You Suffering From Premature Calculation? link] re social media.

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Convince & Convert

FEBRUARY 25, 2010

link] [link] John S Great in-depth analysis! What a genius marketing team they've got over there. Now with the way social media is being integrated within traditional marketing and customer services, you can do something with all this know how about the customer. link] loved the example and the analysis.

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Social Media Media Webinar Metrics Marketing & Strategy 117

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

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Paid Content Online Marketing Planning CMS Development 111

seo.co

DECEMBER 18, 2020

Or local businesses that haven’t yet dabbled in online marketing? This customer word-of-mouth is worth its weight in gold and a highly coveted piece of the Google Local puzzle. It’s almost a sophisticated style of word-of-mouth marketing. Local SEO is important for most businesses. PlacesScout.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Because, unlike newspapers or bloggers or ‘friends,’ gravity has no agenda of its own. A survey of 4,875 adults (500 U.S.) The other stuff?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard. Funny, but I'm sure designers would disagree. Especially like the part about the Macbook being a glorified keyboard.

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Paid Search Agency Content Social Media PR 137

Hubspot

JULY 29, 2018

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Google Chrome - Google Chrome is a free web browser produced by Google that fully integrates with its online search system as well as its other applications.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

OCTOBER 1, 2010

briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others. [link] My response was that a proper "Social Sign On" vendor should broker and manage all of those IDs and more so the website owner doesn't have to.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 8, 2010

Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

MARCH 16, 2010

The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. link] @Brett2point0 Excellent analysis, Jay. I particularly agree with #2 and #5 (my 13 year old cousin thinks Twitter is “weird&# ).

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. [link] robbunting Great post: Reading "R.I.P. link] @jaybaer@smmguide @briansolis Lisa Robbins Love this article! But hey, what's wrong with unisex bathrooms?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. [link] robbunting Great post: Reading "R.I.P. link] @jaybaer@smmguide @briansolis Lisa Robbins Love this article! But hey, what's wrong with unisex bathrooms?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

In other cases, they are the new influencers, bloggers and taste-makers. Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. In some cases these are members of the media.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Jeffrey K.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Technology I’m a gadget guy.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Cognitive Surplus – Use Social Connectivity to Change the World Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services Social Listening and Analysis for the DIY Inclined (..)

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Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 23, 2010

(photos by Kairuuinzuro and jot.punkt ) More from Convince and Convert Are You Slow Enough to Succeed in Social Media Should Facebook Dominate Your Social Media Strategy 18 Social Media Quotes Convince and Convert Recommends Social Media Marketing… Simplified (The Arkayne Blog) How to Introduce Social Media to Your Business (Danny Brown) Alexandra (..)

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Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

JUNE 28, 2010

The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged as: content creation , content marketing , content optimization , content rationale report , social media tools Did you enjoy this blog post? link] jaybaer Defiinitely bloggers. link] #GIFB [link] jaybaer Excellent Jordy. Powerpoint authors.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption. event, and the Techset blogger lounge. event, and the Techset blogger lounge. This level of vagary is useless.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

SEPTEMBER 20, 2010

" [link] [link] George Nixon Nice analysis [link] [link] Bayberry Consulting RT @jaybaer: Are You Slow Enough to Succeed in Social Media? link] Chris Groscurth The tensions between “slow&# vs. “fast&# and reaching “many&# vs. “a few&# pose some serious logistical considerations for businesses and bloggers alike.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Convince & Convert

JUNE 16, 2010

(photo by D3 San Francisco ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Integrating Email and Social Media with Flowtown 4 Steps to Drive Sales with a Social FAQ Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How to Introduce Social Media to Your Business (Danny Brown) (..)

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Social Media Paid Content Media Webinar Metrics 120