The ROI Guy

NOVEMBER 29, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. The Hiring Manager Interviews: David Price Knows Exactly What He Wants and Needs from Candidates for His IT Department. Reducing Data Center Costs with Data Deduplication: A TCO Analysis. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Heinz Marketing

DECEMBER 24, 2018

Every week we are featuring some of the best and brightest minds in sales and marketing, especially in B to B. And I actually focused on how to build pricing strategies with data. In marketing, the data is so, so important, but back in 1995, especially in B to B, not something that was thought of a lot.

Marketing AI 87

Marketing AI Top of Funnel B to B Enterprise Management 87

B2B Digital Marketer

APRIL 29, 2021

So to get lost with that, and after this, we’ll, we’ll ask a little bit about your background is if you could answer to me or help me answer, what question do B to B digital marketers need to be asking themselves today? There are some tools that, uh, adjust the price in with AI based on so many different metrics.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

Paul Gillin

JUNE 24, 2010

ROI analysis enforces rigor that leads to better decisions. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Do you suppose the storage giant conducts an ROI analysis before making that decision? We’re conflicted about the whole ROI debate.

ROI 50

ROI Paid Content Social Marketing Webcast 50

The ROI Guy

JUNE 29, 2011

These interactive tools have the advantage in that they can quickly profile a customer’s needs and provide a customized / personalized analysis presentation / document that is more relevant than traditional one-size-fits-all media.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

The ROI Guy

AUGUST 4, 2010

Sell value vs. price - Traditional sales professionals focus on price, and therefore leave the discussion open to discounting. However, the buyers understand that the B2B vendor has an agenda - to sell products / services - and therefore remain wary of the analysis and advice. Virtualization Software Cost Overruns at 44% of La.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40