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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It offers each buyer a customized experience through brand messaging, marketing, recommendations, and offers. Personalization can help.

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8 Marketing Takeaways from Behavioral Economics

Content Standard

Behavioral economics, a relatively new field of study that has developed over the last three decades, is helping marketers to improve the customer experience. In order to improve engagement, marketers have to understand that customers are human beings whose purchasing decisions are strongly influenced by emotions.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

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Building a Robust Customer Experience Management Strategy: Lessons From Nike

Martech Advisor

Nike, Amazon, and Apple, were voted the top favorites when it comes to delivering personalized experiences. Amazon, Nike, and Apple also aced the charts for delivering exceptional online experiences. To stand out in a highly competitive, saturated market, brands need to do a lot more than merely sell quality products.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Webbiquity

Though direct mail has been around since the days of the Sears catalog and the Pony Express , it remains a popular and profitable marketing channel for many types of businesses. It’s flexible, allows precise targeting, and is one of the least costly marketing tactics other than email. So he did something about it. The Product.