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Marketing to the 50+ crowd: A booming opportunity

Martech

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising. Outnumber other generations on Amazon.

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When Wading into the Bidstream, Beware the Currents

Martech Advisor

The future of bidstream data, and the risk and reward in using it, comes down to understanding which platforms have legitimate access to the data, and how increased regulation affects the use of that information. Also Read: Will CTV Advertising Take Over Mobile in 2019? Consumer Privacy and the Next Wave of Data Collection.

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Are voice assistants the future of email marketing?

Litmus

Microsoft Cortana and Amazon Alexa both came out in 2014. Others cite privacy concerns and usability issues as downsides to catering to voice assistants in email marketing. As Kevin made evident in his excellent post, Amazon Alexa only has rudimentary email capabilities. Google Assistant was released two years ago. Reply to it.

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IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

We live in a time when a connected kettle can sit on the same network as our telephone, television, baby monitor, washing machine and every light bulb in the house. Cloud has already defined itself as a change instigator and through its inherent linkage to mobility and its demands from users, continues its rapid growth trajectory.

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Marketer of The Month Podcast- EPISODE 102: Dame Til Wykes, King’s College London – Digital Mental Healthcare – Balancing Innovation with Responsibility

Outgrow

The future of digital technology solutions for mental health About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co Saksham Sharda: And the last question is your favorite online Netflix or Amazon show? Potential harms of promoting untested or ineffective treatments to vulnerable individuals 6.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Really though, it boils down to one thing Truong said during our interview: “How can we mobilize a captivated audience to do something on our behalf?&# Learn more. It’s your turn to chime in.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.