Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. According to Gartner’s report, in 2020, technology spend will account for the largest proportion of marketing budgets when compared with media, agencies and in-house labor.

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Paid Content Spending Paid Search Agency CMO 59

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. UChicago) Audio and Podcast Marketing Stats The podcast industry is currently worth $23.56

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Paid Content Stats Marketing Budget Webinar Metrics 219

Martech Advisor

NOVEMBER 5, 2019

A 2018 Deloitte survey of over 1,100 US executives from early adopters of AI, reported that 82% of them saw a positive return on investment for their AI initiatives. Last year, Amazon reported that it had sold over a 100 million Alexa-enabled devices and that customers spoke to Alexa tens of billions more times in 2018 compared to 2017.

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Advertising Agencies Marketing AI Advertisements Advertising 100

Televerde

OCTOBER 30, 2019

Here’s a fun one for you: In survey after survey, marketing is listed as one of the least valuable professions to humanity, scraping the bottom alongside politicians and civil servants. trillion each year from competitors that don’t, according to Forrester. billion (Gartner, 2016). Amazon, 2019). IAB, 2019).

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Paid Content Statistics B2B Marketing Peer-to-peer 45

Metadata

MARCH 18, 2021

Amazon buy them for $40 million, you make $3 million. And then we’re going to go into the category creation podcast because we do want to talk a little bit about category creation. I remember when I talked to you about it earlier this week for the podcast. You’re happy to join on this podcast. How do you make?

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Marketing Automation Services Budget Programs B2B Work Management 52