SmartBrief - Marketing

JULY 25, 2023

Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. CMOs are caught between a rock and a hard place.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Porch Group Media

AUGUST 4, 2020

A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend. Just look at Amazon as a great example of putting customers first in everything. Top Priorities During Pandemic.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Ecommerce market will reach over $1.1 PwC) Customers are 2.4x

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Televerde

OCTOBER 30, 2019

trillion each year from competitors that don’t, according to Forrester. The projected growth of the AI software market from 2016-2025 is $1.4 billion (Gartner, 2016). Amazon, 2019). Forrester, 2017). Videos are growing faster than other web marketing tool, with investments in them expected to double by 2021.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Metadata

MARCH 18, 2021

Amazon buy them for $40 million, you make $3 million. Marketing spends a lot of money to build a website. That came out way before there was a category in like Gartner and Forrester in the standard analysts. We work with Forrester and Gartner and entities like that. How do you make?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52