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Staking a claim in $61.15bn in digital ad spend

Liveintent

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets.

Spending 114
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Innovations in Search and Social [May 2023]

QuanticMind

People in the US can join the waitlist for Google’s new Search Generative Experience (SGE) by tapping the Labs icon in the latest version of the Google app or Chrome desktop. Amazon Builds AI Search Experience [:02] Amazon is reportedly “reimagining search with an interactive conversational experience.”

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Innovations in Search and Social [August 2023]

QuanticMind

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers. We’re sorry, but you’ve been replaced with a letter.

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The Stars Align for Astrology.com and Email is Central to Their Success

Liveintent

Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend. has been a longtime partner of LiveIntent.

Amazon 96
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Innovations in Search and Social [July 2023]

QuanticMind

Report: Social media isn't dying—it's still growing [:01] Next year, there will be nearly the same number of social media users in the US as there are TV viewers, which eMarketer calls an “historic audience shift.” Great googly moogly, that’s a lot of Google updates! Sign up for the Basis Scout newsletter !

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A Tale of Two Technologies: Programmatic and Email

Liveintent

billion according to eMarketer – ahead of television, radio, and print. Within the walled gardens of the advertising Triopoly – Google, Facebook, and now, Amazon – marketers get a relatively fraud-free environment and access to lots of consumers, but they don’t always get data back. Access to their target audience.

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Why we care about performance marketing

Martech

Get the daily newsletter digital marketers rely on. Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate). According to eMarketer, spend is expected to exceed $867 billion by 2026.