Contently

JUNE 28, 2017

So far, the blocker is only on the desktop version of Safari, though many have hypothesized ( myself included ) that Apple is moving towards positioning its products as premium, private, and mostly ad tech-free environments. But it also means ad exchanges have much less data to work with from Safari users.

Privacy 152

Privacy Paid Search Agency Google Ads 152

Hubspot

APRIL 2, 2021

Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Amazon DSP. Every time you think Amazon has capped, it comes out with another vertical. Amazon DSP is one of the most used DSPs by brands and ad agencies, according to an article by Ad Exchanger.

Buy 88

Buy Work Management Cost Per Thousand Marketing AI 88

Contently

OCTOBER 6, 2016

Why would Bezos, the founder of Amazon and one of the wealthiest people in the world, invest in the volatile news business? Its Talent Network product, which I wrote about last year, was built to help editors quickly find and pay freelancers, a recurring problem in the newsroom. Towards a SaaS model.

Paid Search Agency 167

Paid Search Agency Ads Advertising Agencies Mobile Advertising 167

Content Standard

SEPTEMBER 16, 2015

” This piece is about as well done as a sponsored product pitch can get because of its commitment to report on real life without distorting the story to suit a product. This summer, Google also got into the native advertising game when it announced new features to its DoubleClick Ad Platform.

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. It integrates with Google Analytics, Google Ads, and DoubleClick Search. Last year, Amazon introduced its own measurement solution for brands that sell on the platform. A Slippery Slope for Performance Marketers.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52