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How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

Contently

But it also means ad exchanges have much less data to work with from Safari users. So far, the blocker is only on the desktop version of Safari, though many have hypothesized ( myself included ) that Apple is moving towards positioning its products as premium, private, and mostly ad tech-free environments.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. They are using two static image ads and one video ad.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Rather than eschewing ad tech, it’s attempting to build better ad tech, which it plans to sell to other publishers and clients. Why would Bezos, the founder of Amazon and one of the wealthiest people in the world, invest in the volatile news business? Towards a SaaS model. “We should be connecting audiences.

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Pressure

Content Standard

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.