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How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

Contently

So far, the blocker is only on the desktop version of Safari, though many have hypothesized ( myself included ) that Apple is moving towards positioning its products as premium, private, and mostly ad tech-free environments. But it also means ad exchanges have much less data to work with from Safari users.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? After one week, they notice that the video ad is significantly outperforming the banner ads. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Amazon DSP.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Why would Bezos, the founder of Amazon and one of the wealthiest people in the world, invest in the volatile news business? Its Talent Network product, which I wrote about last year, was built to help editors quickly find and pay freelancers, a recurring problem in the newsroom. Towards a SaaS model.

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Pressure

Content Standard

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Some popular examples of programmatic ad formats are Google Ads, Facebook Ads, Native Ads, Connected TV Ads, and Mobile In App Ads: You’ll recognize these companies and their use of programmatic advertising: Amazon uses programmatic advertising to deliver personalized ads to their users based on their browsing and purchasing history.

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What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

In Digital Advertising , we briefly looked at the beginning of the digital advertising industry, and how a 468*60 px banner marked a revolution in advertising in 1994. Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Adobe Media Optimizer DSP.