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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

SDRs can’t often differentiate between list providers and sales intelligence provider without seeing a list of data points. It’s like having to pay people for positive Amazon reviews on your self-published book, or Liking your own Facebook post: It’s a dirty little secret that you don’t mention in polite company.

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Marketing and Sales: Rethinking the Relationship for Success in a New Era

Televerde

If a slide deck, brochure, or other deliverable doesn’t connect with a prospect, it gets tossed. If you’re the brand team at Apple or Amazon, you can tell your story your own way. But salespeople are pragmatists. They use what works. They know that the prospect’s attention is the most precious resource they have.

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The Convergence of Experience to Deliver on Your A/E/C Firm’s Brand Promise

Circle Studio

Strong, differentiated brands; loyal, raving clients; and a culture driven by engaged, client-centric employees. Branding is the process of defining, conveying and maintaining your firm’s core values and differentiators. What do winning A/E/C firms have in common? Strategic branding reinforces that promise.

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Everything Marketing Managers Need To Know About Email Subdomains

Litmus

If you want to protect your ever-important deliverability, you should consider using email subdomains. As a result, your domain reputation impacts your email deliverability. Since a relatively even and consistent send volume helps your deliverability, it isn’t worth spinning up a new subdomain for occasional campaigns.

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What Remote Hiring Means for the Future of Freelance

ClearVoice

To keep up-to-date with every deliverable and all freelancers and/or employees, they turn to video to create human interaction and drive accountability. If you’re worried about lighting, look on Amazon for ‘studio bulbs’ that will create a beautiful effect on your face. Do you work more quickly than the competition?

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

Then, Marketo’s COO Greg Wolfe took the stage with Ariel Kelman , VP of Worldwide Marketing, Amazon Web Services (AWS) to discuss how to create a valuable journey for customers. Can your content be differentiated? Deliverability rate?”. Tracee Nalewak. but more about, “what does it take to be ahead, or even, around the curve?”.

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Everything Marketing Managers Need To Know About Email Subdomains

Litmus

If you want to protect your ever-important deliverability, you should consider using email subdomains. As a result, your domain reputation impacts your email deliverability. Identify issues that may land your emails in the spam folder—with contextual advice to fix deliverability problems before you send. Have questions?