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Customer Experience Matrix
AUGUST 21, 2018
I’m referring to is the backlash against big tech firms – Google, Amazon, Apple, and above all Facebook – that have relentlessly expanded their influence on everyday life. Facebook reinstated social monitoring vendor Crimson Hexagon despite concerns that government agencies were using it to monitor public activities.
Lattice
JUNE 23, 2016
People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data. And we all need to be aware that there are companies out there who are not secure, but who run on secure platforms.
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Customer Experience Matrix
OCTOBER 29, 2015
When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Openprise also integrates today with Google Apps and the Amazon Redshift database.
Leadspace
JANUARY 4, 2017
I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs.
Biznology
APRIL 2, 2015
A bold prediction comes from Gary Skidmore, a strategic advisor to many companies in the B2B database marketing world: “The future lies in ongoing marketplace dialogue,” he says. As business buyers roam the Internet, marketers are able to treat them increasingly like individuals, versus company representatives. No more campaigns.
Hubspot
OCTOBER 13, 2014
The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. In a cloud-based world, where SaaS applications hosted by industrial grade providers like Amazon, Microsoft Azure, Google App Engine, etc.
Rev
NOVEMBER 20, 2018
Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.
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