Contently
JUNE 28, 2017
Unlike Apple, which makes the majority of its revenue from hardware, Google is—at its core—an ad tech company. Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. On the surface, that’s surprising.
Hubspot
APRIL 2, 2021
For instance, let's say a health-focused vegan dessert company wants to run an ad campaign next quarter and they want to target health-conscious, vegan consumers. Using the same vegan dessert company, let's say they launched an ad campaign through Google's ad network. Amazon DSP. Google Display & Video 360.
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Digital B2B Marketing
JUNE 11, 2014
The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. I still remember when DoubleClick first rolled out view-through reporting.
Contently
OCTOBER 6, 2016
Why would Bezos, the founder of Amazon and one of the wealthiest people in the world, invest in the volatile news business? Software has been a central part of that transition, perhaps more so at The Washington Post than at any other news company—even digital-first publishers like Vox Media and BuzzFeed. Towards a SaaS model.
Biznology
OCTOBER 28, 2014
Google Doubleclick for Publishers. LinkedIn Company. What I liked about Google Gadgets is that there were both lots of gadgets you could just install that added a lot of value but the framework for creating your own was also pretty simple for any developer. Same thing goes for Cyfe. Google Analytics. Google Analytics (Real Time).
Content Standard
SEPTEMBER 16, 2015
Most companies aren’t interesting enough by nature and will never have the desire to coordinate Red-Bull-style space jumps or develop new technology like hoverboards by Lexus. As a result, even moderately cool companies like Netflix have to pay to play in the modern PR environment.
Content Standard
MAY 22, 2016
TV companies have seen the early signs of transformation taking place in how people discover, consume, and share information. This, in turn, opened the door for the rise of streaming services like Netflix, Hulu, Amazon Instant Video, etc, and consumer demand for these platforms skyrocketed. Content marketers just followed their lead.
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